Spotlight: Fashionably Cleveland
Join us as we talk with Allison Halco, founder of Fashionably Cleveland, about her mission to serve the Greater Cleveland fashion community and spotlight Cleveland’s creators, designers, and entrepreneurs.
What is your first memory of your company?
I began Fashionably Cleveland as a graduate project while earning my master’s degree from Kent State University, so my first memories are a bit of a studying-induced blur, but it was all very exciting! I worked very hard to make Fashionably Cleveland a journalistically-sound publication that accurately represented the Greater Cleveland style scene.
How does your first memory compare to what the company has become today?
Fashionably Cleveland’s website has undergone a few transformations since its initial launch, to match current digital trends and better serve our readers. Our list of contributors has grown, but other than that, the mission to celebrate the local fashion community remains the same.
What has surprised you the most about being a business owner?
Honestly, every day brings a new surprise or challenge, whether it’s a new opportunity, a new local designer to write about or a new way to reach readers. It’s something new all the time!
Who are some of the coolest people you've met since opening?
I’m biased, but I think we write about some of the coolest people in Cleveland: creators, designers, entrepreneurs and more! So really, I’m meeting cool people all the time. There are so many fabulous, under-recognized people in Cleveland who impact fashion here; it’s really an honor to spotlight them as much as we can.
What might we be surprised to learn about your business?
I don’t know if it’s surprising, because it’s something every entrepreneur learns at some point, but I bootstrap. A lot. I developed the Fashionably Cleveland website on my own, picking up bits of coding knowledge here and there. I also have a professional background in journalism, graphic design and marketing, so it all comes in handy, to say the least.
How do you think your company will change in the next 5 years?
I hope the reach of Fashionably Cleveland will continue to grow, whether it’s through our social media channels, email newsletter or other yet-to-be-utilized means.
What has been your main goal founding this company?
My main goal will always be to help bring local fashion to the forefront. Cleveland’s sports teams and fabulous culinary offerings tend to take the stage when it comes to people’s perception of Northeast Ohio, and not undeservedly, but there’s more to Cleveland than loyal sports fans and good food.
Why did you choose Cleveland?
Cleveland is home, first of all, so it will always be special to me. Additionally, Cleveland sometimes gets a bad rap, and I am passionate about doing what I can to change that image, in my own little way. We have so much to offer here!
What has been the most satisfying thing about opening this business?
The most satisfying thing is realizing that there is an impact being made – when I see fantastic visitor stats on an article or get an email from someone we’ve featured thanking us for writing about them. It’s nice to know we’re helping people see the fashionable side of Cleveland.
Is there anything else you would like to tell us?
If you ever have any doubt that there’s a local fashion style scene, just visit fashionablycleveland.com. And keep on supporting local! 🙂
Ready to learn more about Fashionably Cleveland? Click here!