Join us as we talk with Christine Lobas, CEO and Founder of Studiothink, a unique local business here in Cleveland, Ohio.
How did your business get its start?
I started the business with myself and a freelance designer and was about 80% sure I was close to securing our first client. We’ve grown because I’ve known enough to surround myself with passionate, talented people who are smarter than me, and who I believe in and am able to promote – when I talk about doing great work for great people. I’m passionate about helping others communicate in meaningful ways that create lasting relationships. Everyone is good at something – that happens to be what I’m good at.
What makes Studiothink unique?
We’re in a service business and we provide services and products that technology is beginning to commoditize. I’ve seen other companies like ours begin to do business in a commoditized sort of way and/or with that kind of mindset. We will always lead with gratitude and empathy. For our team, customer service means doing what you say you’ll do – but also being able to communicate with others from the perspective of placing ourselves in their shoes. We talk about it out loud and practice it. I’m confident in saying out talent in the areas of design, digital, content development, public outreach, and awareness are right there with the best. So then what? It comes down to the individuals – and we are a team in every sense of the word. We have each other’s backs and when we work with you – we have yours too. And people feel it. We put our money where our mouth is as well. We’ve recently launched a subsidiary called Studiothanks that will focus on the currency of gratitude and how marketing and communicating gratitude can move the needle – both with customers and with culture. Look for some cool products to emerge under this brand as well.
What does Keep It Local Cleveland mean to you and your business?
I am a huge Cleveland advocate. I believe that you can find anything equal or better to what’s available in any other city – and other cities are historically more top of mind when people think about top-level talent and products. Keep it Local promotes that understanding. Do business here – with people here. You won’t find better.
How long have you been in business?
Studiothink was incorporated and began doing business in the fall of 2004.
What do you like most about your job?
People. Both those I work with and those I work for. And also those I get to meet along the way. When I’m able to contribute to something that positively impacts someone else in some way – that fuels me. That energy can be from knowing that Studiothink is responsible for the wellbeing of many individuals and several families; to have a client call and thank us for the positive impact that they are realizing because of the work product and service we’ve provided.
What do you like best about working in Cleveland?
I love being able to work in the city I was born and raised in. It’s cliche to say that Cleveland is “the best-kept secret” but it’s true. We have everything that you could want, a city on a Great Lake, an incredible working river, a national park, a great food scene, great craft beer scene, lots of places to see live music, affordable housing – both historic and new – I could go on and on.
Does Studiothink have a stated mission statement, the reason that this business exists?
We believe there is nothing more powerful than human connection. The individuals on our team have been given gifts that allow them the ability to connect people through communication, collaboration and in the integrity of informed, as well as creative ideas. Our purpose is to connect people in ways that make a positive impact and promote gratitude.
Are you offering any special services right now?
We are currently offering our half-day session (4-5 hours) with leadership teams in your business at 33% off of our normal rate. This lively and interactive workshop is designed to uncover and clearly articulate what makes your business unique, who the customer is that will resonate with that most, and finally begin to brainstorm how you can use this positive and appreciative approach to drive business.
(Normally $3,500 – now $2,345 is scheduled by April 30th. Sessions to be scheduled during the months of June through October 2019).
Ready to learn more about Studiothink? Click here!