Spotlight: The Floor Store.Direct
Join us as we talk with Matthew Gecik, owner of The Floor Store.Direct, about how he’d rather educate customers on purchasing the best materials than shoot for the bottom line, and how it’s paid off for his business!
What is your first memory of your company?
Watching in anticipation as the first Semi truck pulled into our dock.
How does your first memory compare to what the company has become today?
In 2 years time we’ve moved from a 2k sq ft facility with 1 truck dock to a 17k sq ft facility with 4 docks.
Who are some of the coolest people you've met since opening?
We work with athletes, law enforcement, politicians etc. But the coolest people I’ve met are kind, ordinary folks who are overjoyed to complete their project under budget with a better material.
What might we be surprised to learn about your business?
Neither myself nor the co-owner knew anything about the flooring industry when we launched the company.
What has surprised you the most about being a business owner?
If you treat people with respect and educate your buyers rather than just focusing on bottom line sales, the response and support from the community is overwhelming. I’m surprised that our business has grown SO fast SO quickly, but I know that education-based sales and referrals is the main contributing factor.
How do you think your company will change in the next five years?
We will diversify from flooring and other basic materials into a full-service material provider. Plumbing, siding, faucets, roofing materials etc.
What has been your main goal with The Floor Store. Direct?
Stay customer oriented. Let education drive sales, take less give more.
Why did you choose Cleveland?
Cleveland is my home. While we get labeled a rust belt city, we’re happy to be a part of changing that moniker through providing superior quality for a better price.
What has been the most satisfying thing about opening this business?
Watching customers calculate project cost had they gone with an original provider or a box store.
Is there anything else you would like to tell us?
Not all building materials are created equal. Learn the difference in specs, learn what drives cost. Feel good about your purchase.
Ready to learn more about The Floor Store.Direct? Click here!