Although located in Rocky River, Once Upon A Time Toys is known as a Cleveland staple. Generations upon generations will tell you that this unique toy store is a must visit location here in the Greater Cleveland Area. Join us as we talk to owner Jack Seelie about how Once Upon A Time Toys came about and how the store has grown over the years.
Spotlight: Once Upon A Time Toys
How did Once Upon A Time Toys get its start?
Jack Seelie, the owner, was looking for a toy for his newborn son, and he came across a toy store located in the Arcade. He came across a very exclusive stuffed Steiff bear. The toy store was looking to sell and Jack purchased the store.
At first they operated out of the store in the arcade and then they moved to their store in Rocky River where they’ve been for 29 Years.
How long have you been in business?
29 Years in their current location 32 years total.
What do you like most about your job?
This is a very happy store. People come in happy and they leave very happy! It’s a great store that is very unique. Our customers return frequently and some have even become friends.
What makes your store unique?
The things we carry are not things you’ll typically find in any box store. We like to order things that we find to be unique and special.
What does keep it local mean to you and your business?
I think it’s a way for us to let other businesses and people who visit Cleveland know that we are a local mom and pop store!
What do you get the child that has everything?
It would depend on age. What their likes and dislikes are. We carry such a variety.
We carry gift certificates so children can come pick what they want.
Anything else you would like us to know?
We are very involved in the community and we love how many of our customers grow up and then bring their own children, grandchildren, and great-grandchildren into the store.
We also have an annual sale every year where we offer up to 40% off of many of our products! You can learn about this sale, and more, by becoming a member of The Believer’s Club. Drop into our downtown Rocky River location for more information on joining the club.