Spotlight: Studio Think!
Join us as we talk with Christine Lobas, Founder and CEO of Studio Think, a full service marketing, creative, and strategic communications agency in the heart of our Cleveland community…
How did your business get its start?
I think there is an “entrepreneurial mindset” that drives someone like me to believe that she can do something differently and/or better than the way it’s currently being done. This and the encouragement of others and a primal drive of wanting my children to be proud of me, seeing talk being put into action- allowed me to make the leap.
How long have you been in business?
Since fall of 2004
What do you like most about your job?
I have an incredible team so I feel really blessed by that. In terms of the work itself, I love big ideas and big picture thinking that impact the people who interact with and experience brands (both inside and outside of an organization).
What do you like best about working in Cleveland?
I’m born, bred and a “BeCleve” girl at my soul. I wouldn’t have started a business anywhere else. I have always loved Cleveland- I’m glad Cleveland is finally getting some love from outside of our area!
What makes StudioThink unique?
We really do take an inside\outside approach to branding and marketing. We want to understand the why and then tell storied in ways that truly emotionally engage at some level. We’ve heard that our level of service is beyond anything they’ve experienced, so I’ll humbly and gratefully accept that kind of compliment any day.
What does keep it local mean to you and your business?
See my Cleveland comment! I really believe in helping other businesses in the area thrive. If there’s a way we can add value to help grow other businesses locally then it’s really a bonus.
How did you come up with your business name?
I keep a notebook next to my bed because ideas have always come to me at night that I wouldn’t necessarily remember clearly in the morning. I thought of it in the middle of the night and woke up- and there is was written in the notebook.
Are you offering any special services right now?
We’re a full service creative firm. We focus on our strengths: great ideas, thoughtful creative, holistic brand strategy and then excellent design and PR/ marketing communications execution. For members of Keep It Local, we are offering a 2 hour, high-level brand-brainstorming/creative strategy session for $250 with a cross-functional team of experts from out staff. Please email firstname.lastname@example.org for more information.