Branding, branding, branding. Maybe you’ve heard about branding for your business or company but you may not know what it actually is and how it can elevate your business to the next level. Maybe you’re thinking, Logo, colors, website? I have all that!
That’s great! However, in this digital age we are moving toward more and more of a visually appealing presence online (social media usage, quality images that leave lasting impressions, etc).
You may know the popular brands like McDonald’s, Target, Nike, etc. and how they leave a lasting impression on you. You see their logos and you immediately know who they are, or you see their colors and they resonate with you. When you visit their website you scroll past consistently outlined photos, fonts, colors that match their brand name and style and it makes you want to come back for more.
So, as a small business, or even a larger corporation, what is your brand identity? Are you leaving a lasting impression? Are you drawing people in with your sense of style, story, professionally curated photos and design?
What is Brand Photography?
“Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colors, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.” (Black and White Studios)
“82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media.”
“People form a first impression in just 50 milliseconds, so everything you share has to wow and do it fast!”
65% of marketing execs say photos, videos, illustrations, and infographics are key to communicating your brand story”
“Facebook posts from brands that included images earned 87 percent of all engagements.”
3 Words to Remember
Quality, consistent, cohesive.
When people view your business virtually, do they see quality, consistency and cohesiveness throughout your website or social media?
If not, that’s okay, we have just the right gal to help you out.
Caitlin Antje is now offering a FREE 1 hour brand audit for local businesses and entrepreneurs to talk all things brand photography. You’ll get one-on-one time with a professional expert on a Zoom/FaceTime to browse your business’ visuals and tips for how to elevate your look.
Investing in Brand Photography
Now’s the time to invest in brand photography to elevate your business. During this season of social distancing a lot of businesses and entrepreneurs are having to step up their A-game and pivot to explore different and creative ways to continue to grow and draw customers.
That’s why we want to connect you with one of our fabulous members –
Caitlin Antje, a talented photographer in Cleveland that specializes in branding for businesses to make you stand out with quality, consistent and cohesive photos that align with your personal brand (notice those 3 words?)
If you’re a local business looking for revamped photos, book Caitlin for your free brand photography audit and see where it takes you!
Connect with Caitlin, and get to know each other, you won’t be disappointed!
Alrighty, now I’m hungry thanks to all these mouth-watering photos.
Keep it local,